Dolby Atmos is the most significant development in music delivery formats in a long time. I'm genuinely excited about where it's going. I'm also going to give you an honest answer about whether it makes sense for your project right now — because the honest answer isn't always yes.

Stereo and immersive formats aren’t a hierarchy. They’re different tools, designed for different listening experiences. One isn’t automatically more advanced, more professional, or more artistically valid than the other. The right format is the one that serves the song.