YouTube Implements ISNI

By Nick Landis on Tuesday Jan, 30th 2018

YouTube announced this week they are implementing the ISNI standard for name disambiguation across their whole platform. The International Standard Name Identifier is an ISO-certified global standard number for uniquely identifying anyone who creates anything. Public names of a researcher, investor, writer, artist, actor, performer, publisher, etc... are unambiguously attributed by number globally in perpetuity regardless of field, medium, or type of art/creation. It also distinguishes you from other artists that might have the same name.

In the US, Numerical Gurus are the only agency that serves independent artists applying for ISNIs. Register for an ISNI by clicking here, or read more on the Numerical Gurus site.