YouTube announced this week they are implementing the ISNI standard for name disambiguation across their whole platform. The International Standard Name Identifier is an ISO-certified global standard number for uniquely identifying anyone who creates anything. Public names of a researcher, investor, writer, artist, actor, performer, publisher, etc... are unambiguously attributed by number globally in perpetuity regardless of field, medium, or type of art/creation.
"So, how can I make money with my music that ends up on YouTube?" a client asked me last week. I promptly told him I had no idea, but it probably had to do with getting tens of thousands of hits and then advertisers deciding they wanted to put ads on your chanel. . . I thought for a little whlie longer and decided it would be a great blog post because I'm sure there are many independant musicians that would love to know.